Evolutions in lead nurturing in a cross-channel world
Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing...
View ArticleUnderstanding word-of-mouth in the digital age
Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role...
View ArticleViewing the future of television
My father always referred to TV as the “boob tube” AKA, that mind sucking box which terrifies any parent when they observe the trance like state it places their kids in. To give you an idea of how...
View ArticleEvolutions in lead nurturing in a cross-channel world
Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing...
View ArticleUnderstanding word-of-mouth in the digital age
Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role...
View ArticleViewing the future of television
My father always referred to TV as the “boob tube” AKA, that mind sucking box which terrifies any parent when they observe the trance like state it places their kids in. To give you an idea of how...
View ArticleMeet the connected consumer – and reconnect
The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term....
View ArticleFamily and friends remain key influencers in buying decisions
Despite the rapid growth of social media and communities people build around shared interests, word of mouth and influence until further notice predominantly remains an offline matter. The main...
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